A landing page is a standalone page that is used as a ‘spot’ for visitors to land on and potentially browse further through whatever there is to offer. Whether it be a social media post, social media advertisement or an email campaign, there’s normally links that will direct you to a certain page on the website. That is called the ‘landing page’.
Generating traffic to your website requires a lot of time, money and hard work. Having visitors remain on your website is another hurdle to tackle. According to statistics, 26% to 70% leaves your website after visiting one page.
Landing pages are focused on one specific goal – to facilitate a campaign or to drive a certain action such as signing up or purchasing a product/service.
Why is a landing page important?
A landing page shouldn’t be viewed as a competitor for a home page or a complete website. The goal of the landing page is to create target lead audiences to land on a specific page that more than closely matches what they’re looking for.
You don’t necessarily need a complete website to have a landing page, but having a website along with a landing page(s) creates a feeling of trust and that your practices are legit.
Since most users on the internet purchases items based on trust, having a website along with a landing page proves that your brand is established and recommended in terms of purchasing from.
How to build a landing page
We will make mention of the top software platforms to build your landing page from.
a) SeedProd:
With its powerful drag and drop editor, building a landing page has never been easier. Apart from having its drag and drop feature, there are a few cool templates to choose from. Another factor which makes SeedProd a reliable platform to create landing pages on is that it’s mobile responsive and allows you to preview your pages before publishing.
b) Sunny:
Not only can one create landing pages, it also contain auto email responders for funnel marketers. There are over 100 well designed templates to choose from that includes a drag and drop editor. With their easy to use features, it goes without a show that Sunny’s templates are trusted by the majority. Another bonus included would be the analytics that’s included. The analytics platform provided by Sunny gives you all the data needed to make decisions off the trends, metrics etc.
Effective practices for building a landing page:
Apart from the technical aspects, honing in on what makes your page effective is of crucial importance.
1. State your goals:
The intention behind your landing page will set the tone as to what elements will be included on your website. The goal could be anything that you desire whether it be signing up for an email list, browsing the latest specials or signing up for a trial offer that you have running. Your landing page should be orientated around the goal that you have in mind.
2. Call to action (CTA):
Ensure that your goal for the page is stated clearly. A call to action, quite literally means that you would like a specific action to take place. A CTA is often displayed in the form of a button or a text that contains a link that will direct the visitor to the goal you would like to achieve. It’s of best practice to try to avoid as much clutter around your landing page in order for visitors to be drawn to the CTA immediately.
3. Create a text that will trigger visitors to take action:
A CTA cannot stand alone. There has to be a captivating text that will describe your goal in an indirect way and what you would like them to do. A good question to ask oneself is what lies on the other end for the visitor that’s performing the action in order to achieve the desired result. Explain in full what the visitor can get if they sign up, purchase or refer etc.
For example, ‘If you sign up to email newsletter, you will receive access to inside information as to what’s happening and exclusive content’.
4. Verification & legitimacy:
Having proof that other individuals have signed up, registered or took a certain action on your website adds to the legitimacy and creates a factor of trust. It also proves that whatever it is you’re offering is worthwhile and worth their effort.